Arabic & bilingual AI
Arabic AI, tested by people who speak it.
Most AI is built and measured in English. We build and evaluate features for Arabic and mixed Arabic-English use: the dialects your customers write in, right-to-left interfaces, and the details a benchmark never sees.
What goes wrong in Arabic
Six failures we look for first. Each becomes a set of test cases in your suite.
Dialect
A customer writes in Gulf dialect and gets stiff Modern Standard Arabic back, or is misunderstood altogether.
أبغى ألغي الطلب
Mixed languages
Arabic and English in one sentence, product names in Latin script, and numbers in two digit systems.
ممكن أعمل upgrade للـ plan؟
Tone and formality
Too formal with a shopper, too casual with a government client, or a greeting that does not fit the country.
Right-to-left
Brackets, punctuation and mixed-direction text that render in the wrong order in the interface.
الطلب رقم 4521 (delivered)
Cultural fit
Dates, holidays, names and what is appropriate to say, which differ from one country to the next.
Retrieval
Search that finds the English document but not its Arabic twin, because retrieval was never checked in Arabic.
What we do
Build
Features and agents that answer in the customer’s dialect and switch between languages cleanly.
Evaluate
Test sets written by native speakers for each dialect you serve, scored for correctness, tone and safety.
Check the interface
Right-to-left layout, Arabic typography and mixed text, checked in the product and not only in the model.
Three test cases, as they appear in a suite
Every case has an input, what a good answer does, and what the check scores.
| Input | A good answer | Scored for |
|---|---|---|
| وين طلبي؟ صار له أسبوع | Finds the order, answers in Gulf dialect, and gives the delivery date. | Dialect match, correctness |
| عايز أعمل cancel للاشتراك من الـ app | Understands the mixed sentence and gives the steps in the app, in Egyptian dialect. | Mixed-language handling, tone |
| هل أقدر أرجّع المنتج بعد 30 يوم؟ | Cites the return policy and says no, politely, with the alternative. | Groundedness, policy accuracy |
Questions we get asked
Which dialects do you cover?
Egyptian and Gulf first, plus Modern Standard Arabic. For other dialects we bring in native reviewers from that market.
Can you also test the English side?
Yes. Bilingual products are tested in both languages and in the mix between them.
Is this evaluation only, or can you build?
Both. We build Arabic and bilingual features and agents, and we evaluate the ones your team builds.
Can we get a Quick Check in Arabic?
Yes. Send us the link and tell us which markets you serve.
Get a free Arabic Quick Check.
Send a link to your Arabic or bilingual AI feature. We use it as a customer in that market would, and send you a private one-page memo.
Founding clients get a lower price on their first project.